When the competition Sets up shop down the street. What do you do? You Innovate!

The majority of small businesses are established in response to market demand for a product or service. Many build their businesses by serving that demand and enjoy growing profits without putting much effort into long-term planning or marketing.

However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh while growing and maintaining your client base? The answer, Innovate your business and offer extraordinary value by creating a “market dominating position.” Consider this. Every choice you make when buying a product or a service represents a point of differentiation between one company and their competitors. These differences, whether subtle or distinct, determine which customers will buy what they sell.

When you create your own market dominating position, you will consistently get businesses and individuals to choose your business over your competitors. But what exactly is a “market dominating position?” It’s simply any value-added customer perceived benefit, or a combination of benefits, that differentiates you from your competitors; and does so in a strong enough manner that it makes your business the logical choice in the minds of your prospects and customers.

Everyone can add value to their business. And adding value doesn’t have to blow your marketing budget or take up hours of your time. There are many ways to enhance your business in the eyes of your clients.

In this episode Shawn walks you through the 5 step process to creating your “Market Dominating Position”


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