Everything you’ve ever learned about generating leads and growing your business is wrong. Everything you’ve ever heard, everything you’ve ever tried, and everything you’ve ever done — it’s all wrong.
In this episode, I’m going to teach you how to achieve massive leverage with your marketing, meaning simply that you’ll make more money for the same time, the same money, and the same effort you’re expending right now. Why will this enable you to dominate your local market? Simple… most businesses simply don’t know how to do this. They don’t understand the tremendous untapped potential that lies within their marketing. Most businesses today spend some money on marketing and advertising… and then decide that whatever results they get from that marketing is probably about as good as it’s going to get. They realize that their results can fluctuate up and down, but they never imagine that results where they got 137 calls instead of 15… is even remotely possible. Human nature dictates that people always want to make the best buying decision possible, and therefore… marketing’s job — AKA your job — is not to yak incessantly about how great you are… or how low your prices are. Your job is to position your prospective buyer’s so they have total control over the decision-making process… based on them having enough quantity and quality of information to determine that they’re receiving the most value for the price they pay.
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