Episode #35: Who Not How: The Answer To Your Real Estate Business Growth
In a recent episode of The Online Business School with Shawn Tiberio, listeners were treated to an enlightening discussion on the transformative concept of “Who Not How” and its profound impact on business growth. Shawn, a seasoned entrepreneur and visionary leader, shared valuable insights and practical strategies to help individuals unlock their full potential by leveraging the collective power of collaboration and delegation. In this recap, we delve deeper into the key takeaways from this game-changing episode.

The Mindset Shift:

Shawn started the episode by emphasizing the need for a mindset shift. Many entrepreneurs fall into the trap of believing they must do everything themselves to achieve success. However, the “Who Not How” philosophy challenges this notion by highlighting the importance of seeking out and collaborating with individuals or teams who possess the skills and expertise needed to accelerate growth. This shift in mindset paves the way for exponential progress.

The Power of Collaboration:

Collaboration lies at the heart of the “Who Not How” approach. Shawn discussed how successful entrepreneurs recognize that they don’t need to be experts in every aspect of their business. Instead, they actively seek out others who can contribute their unique talents and knowledge. Whether it’s finding a mentor, hiring specialized personnel, or forming strategic partnerships, collaborating with the right individuals allows businesses to tap into a wealth of skills, experience, and resources.

Building a Winning Team:

A crucial aspect of the “Who Not How” philosophy is assembling a winning team. Shawn highlighted the importance of surrounding yourself with individuals who complement your strengths and fill your knowledge gaps. By carefully selecting team members who share your vision and align with your values, you can create a powerhouse of collective intelligence and skills. Effective leadership plays a vital role in fostering a culture of collaboration, empowering team members to excel in their respective areas and contributing to overall business growth.

Finding the Right Collaborators:

Identifying the right collaborators is key to implementing the “Who Not How” approach successfully. Shawn emphasized the need for thorough evaluation and due diligence when selecting potential partners, mentors, or contractors. It’s essential to assess their expertise, track record, and alignment with your goals. By leveraging personal and professional networks, attending industry events, and seeking recommendations, entrepreneurs can connect with the right collaborators who can propel their business forward.

Overcoming Challenges:

While the “Who Not How” approach holds immense promise, it’s not without its challenges. Shawn addressed common pitfalls and mistakes that entrepreneurs may encounter during their journey. These include not properly defining roles and responsibilities, failing to communicate expectations clearly, or selecting collaborators solely based on cost rather than value. By being aware of these potential obstacles, entrepreneurs can proactively navigate them, ensuring fruitful and mutually beneficial collaborations.

Implementing “Who Not How” in Real Estate:

Shawn’s expertise in the real estate industry shines through as he applies the “Who Not How” philosophy specifically to this field. He shared practical strategies, such as finding reliable contractors, working with experienced agents, and partnering with other professionals in the industry. By tapping into the expertise of others, real estate professionals can streamline their operations, enhance their marketing efforts, and achieve remarkable growth in a highly competitive market.


The episode on “Who Not How” delivered an inspiring and actionable roadmap for entrepreneurs and business owners seeking exponential growth. By shifting their mindset and embracing collaboration and delegation, individuals can tap into a vast pool of talent, experience, and resources that propel their businesses to new heights. Whether it’s building a winning team, finding the right collaborators, or overcoming challenges along the way, the power of “Who Not How” has the potential to revolutionize the way businesses approach growth and success.

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