Creator Entitlement: The Pitfalls
What is Creator Entitlement?
Creator Entitlement is a mindset where marketers expect instant gratification and results from their content creation efforts. It’s the belief that simply producing content should yield immediate success. This perspective often leads to disappointment and frustration.
The Learning Phase: Phase One The journey to marketing success begins with the “Learning Phase.” During this phase, creators need to understand that they are acquiring a new skill. Patience and consistency are key. Content creation is not an Amazon Prime delivery; it doesn’t provide instant results. Instead, it requires dedication and a willingness to learn.
Many aspiring marketers fall into the trap of believing that a month of content creation should lead to substantial results. Unfortunately, it doesn’t work that way. In the learning phase, individuals are essentially learning to ride a bike with training wheels. It takes time to gain balance and confidence.
The Volume Phase: Phase Two Once creators have gained a degree of proficiency, they move into the “Volume Phase.” Here, the emphasis is on scaling content production and gathering data. Marketers must understand that the more they put out, the more data they receive. Data is the lifeblood of marketing decisions.
However, a common mistake is misinterpreting metrics. Simply because a piece of content didn’t garner immediate engagement doesn’t mean it’s a failure. Creators often overlook the valuable data generated by underperforming content. Instead of discarding it, they should analyze why it didn’t resonate with the audience and make informed adjustments.
The Quality Phase: Phase Three, known as the “Quality Phase,” represents the pinnacle of content creation. Here, creators fine-tune their craft, focusing on producing high-quality content. This phase involves improving various aspects, from audio and video quality to overall content excellence.
It’s essential to recognize that quality doesn’t have to be perfect from the start. Just as a bicycle rider starts with training wheels, content creators gradually improve their skills over time. The key is to aim for excellence while understanding that perfection is an ongoing journey.
Consumer Entitlement: A Different Perspective
What is Consumer Entitlement?
Consumer Entitlement refers to individuals who consume free content but fail to reciprocate or invest in their own growth. This mindset is prevalent, especially among those with limited budgets.
While budget constraints are valid, it’s crucial to acknowledge that creators invest time and effort in producing valuable content. By reciprocating in various ways, consumers can help content creators thrive.
How Consumers Can Contribute
Consumers can support content creators without spending money. Actions like sharing content, hitting the like button, leaving comments, and implementing the knowledge gained are valuable contributions. These actions not only show appreciation but also motivate creators to continue producing valuable content.
Consider this scenario: You watched a video or read a blog post that provided valuable insights into your industry. You implemented the advice and achieved positive results. By sharing your success story with the creator and others, you contribute to a cycle of growth and mutual benefit.
The Impact of Reciprocation When consumers actively engage with content and reciprocate, it fosters a sense of community and collaboration. Content creators feel appreciated and motivated to continue producing valuable content. The cycle of giving and receiving creates a win-win situation, benefiting both creators and consumers.
Imagine a world where content creators receive consistent feedback, engagement, and appreciation from their audience. In such an environment, creators are inspired to push their boundaries, resulting in even more valuable content. It’s a virtuous cycle that fuels progress and success.
Conclusion: Embracing a Balanced Approach
In conclusion, entitlement can be a significant roadblock on the path to marketing success, affecting both creators and consumers. To break free from this mindset, individuals must embrace a balanced approach.
Creators should understand that marketing success requires a learning curve, patience, and consistent effort. They should focus on the three phases—learning, volume, and quality—to hone their skills and produce valuable content.
Consumers, on the other hand, should actively engage with content, reciprocate, and support creators in various ways. By contributing to the success of content creators, consumers also invest in their own growth.
In a world where entitlement is replaced by collaboration and reciprocity, the potential for marketing success is boundless. By working together, content creators and consumers can create a thriving ecosystem that benefits everyone involved. So, let’s break free from entitlement and embark on a journey towards marketing success—one where giving and receiving go hand in hand.
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