Quick: what’s the difference between a good real estate agent, and a great real estate agent? The answer is simple: marketing.
In fact, this is fairly true for any kind of professional: the person who invests time in growing their business via marketing is always going to be miles ahead of the person who doesn’t. That’s because marketing allows you to reach more people, which translates to more potential clients, more leads, and ideally, more revenue.
We asked some of the best marketing consultants for small businesses what they thought were the best ways for real estate agent to succeed via marketing, and while everyone had a thousands of ways to go about it, we’ve found the three simplest ways to grow your local real estate business with marketing.
Create a Comprehensive Marketing Plan
At its most basic, a marketing plan is simply any kind of easy-to-follow strategy or guide that lists down and maps out all the marketing efforts you can and should use to get your business from where it is now to where you want it to be in terms of success. Ideally, this marketing plan should be as comprehensive as possible, listing down actionable steps and well-defined goals that can be achieved via best practices in marketing.
Why is it so important? Well, that’s because a comprehensive market plan is the most effective way to generate real estate referrals and leads, even more effective than social media or yard signs. And here’s why: the latter are marketing efforts that people should be investing in, but a marketing plan is the thing that ensures you are able to utilize these efforts in the best way possible, maximizing the amount of people you reach and highlighting the most relevant and credible things about you as a real estate agent.
Could you go on with your business without a marketing plan? Sure, but it would be like driving from your house to the Grand Canyon without a map or GPS: you’ll eventually get there, maybe, but it’ll take you so much longer and cost you so much more.
Work on Generating Referrals
In the modern world, with the use of data analytics, digital marketing, and social media, the quality and quantity of your actionable leads are improved exponentially, because all of these modern tools allow people to filter out their leads using a wide range of factors.
But why is that important? Well, it’s because in the real estate industry, referrals are basically currency: in the right hands, a set of high-value leads could translate to ridiculous amounts of revenue. And with the kind of leads you can generate using digital tools, the chances of you closing a deal are also increased exponentially.
We’re not going to go into ways of generating revenue, because there’s a thousand-and-one ways to do it, and 90% of those ways are effective. Regardless of what way, or ways, you choose, it’s important to focus on generating as many referrals as you can. Again, digital solutions like SEO, social media, website development, among other things, are some of the best ways to generate these referrals because these tools narrow down people to ensure that you only work with people who are actually ready to buy.
Don’t Be Afraid to Ask for Help
We get it, working on a comprehensive marketing plan and generating referrals can all sound complicated, especially if you’ve been winging it and relying on your natural charm so far. But here’s the good news: you don’t need to go at it alone. In this day and age, there are many business coaches out there who are more than willing to share their knowledge and expertise. After all, a healthy and competitive market in any industry is a good way to keep the money flowing everywhere else.
Marketing for real estate can be tricky, but business coaches with real estate experience are more than willing to help out their real estate agent brethren with growing their business. That being said, finding a business coach that can provide local real estate marketing tips that are actually valuable needs to be experts in both business management and real estate.
Let Shawn Tiberio Help You!
Prior to being one of the most successful inbound marketing consultants for small businesses, Shawn Tiberio had a highly successful career in both the real estate and property management industries. This means that Shawn is well positioned to help out real estate professionals by being a subject-matter expert in the unique needs of the industry. Contact us, today, to learn more about how Shawn Tiberio can help you grow your local real estate business with marketing!