Real estate professionals and public speakers have a lot in common: they’re experts in their field, they talk to people all the time, and they need to be able to convince the people they’re speaking to that they know what they’re talking about.
It’s no wonder that public speakers often act as consultants for real estate companies: they have valuable wisdom and knowledge that they can pass on to their real estate contemporaries. Here are five of some of the most powerful lessons real estate professionals can learn from public speakers.
Speak Up and Speak Often!
As their name suggests, speaking in public is the public speaker’s bread and butter. However, the key difference between them and real estate professionals is that the latter is often speaking to a more intimate crowd of one or two.
Real estate professionals should take a cue from their public speaker brethren and speak to their clients as often as possible. In fact, if you hone your public speaking skills properly, you’ll be able to talk to your clients about anything and everything under the sun. But why is it so important?
Simple: good conversation fosters a strong bond between the people speaking to each other.
Speak to your clients. Ask them about their day, their hobbies, what they’re looking for in a home, why they’re looking for it, and everything else in between. Get to know them and, in turn, get them to know you. This is great for building trust and a personal, human connection with your clients, but it’s all in vain if you don’t speak up.
Let People Know You’re a Problem Solver
Public speakers are highly sought-after because they solve a very important problem that people have: speaking to large groups of people. By identifying a problem and creating a product (i.e., their knowledge on public speaking), public speakers are able to succeed in their industry. So, what can real estate professionals learn from this?
Remember that selling a piece of property is more than just negotiating numbers: you need to identify a problem that your client has that only your product (i.e., the real estate you’re handling) can solve. Maybe your clients are looking for a three-bedroom house because they’re expanding their family, or maybe they want to downsize without having to sacrifice the rest of their lifestyle.
Again, speak to your clients and speak to them often. Get to the root of why they’re looking for a particular piece of real estate, and then solve that problem for them.
Transparency and Honesty Go a Long Way
When people go to see a professional public speaker, there is an assumption of trust: these are renowned experts in the field of public speaking and the words that come from them are worth their weight in gold. And this ought to be true for real estate professionals. Remember that purchasing real estate is one of the most important investments that a person can make, so it should not be taken lightly, either by the buyer or the person selling it.
Public speakers can be trusted because they are transparent and because they’re honest, and they convey this with the way they speak and the way they listen. Avoid pretention as much as possible, solve your client’s pain points, and be honest. Trust us: it’s going to do wonders for your rapport building skills.
Become an Expert People Can Rely On
Honesty, transparency, likeability, and being a problem solver all go a very long way to making you as charming as a public speaker. But it shouldn’t end there: public speakers are experts in what they do, and as a real estate professional, you need to be your client’s go-to subject matter expert as well.
Yes, building rapport and making your clients like you is all well and good, but you can’t build trust if you’re not great at what you do. Invest in yourself by setting aside as much time as you can to learn as much as you can about the real estate industry, from current market conditions and overall global economies to lifestyle trends and digital technology.
Your learning process should be an endless one because, in this way, you’re able to show people that you’re an authority in real estate knowledge.
Be Generous with Your Time and Wisdom
So now that you’re an expert in all things real estate and you’ve dazzled your clients with your sage-like levels of knowledge, what’s next? Simple: pass on the wisdom! Public speakers take it upon themselves to share what they know with those willing to follow the path of public speaking, and real estate professionals should do the same too.
Take in those young, budding real estate professionals and start fostering a culture of transparency, expertise, problem solving, and trustworthiness. By being generous with your time and wisdom, you help incubate a positive mindset with the people around you, a rising tide that lifts all ships!
Learn More with Shawn!
This is the kind of culture Shawn Tiberio has been helping to foster over the past decade. A veritable real estate professional in the past, Shawn now focuses his time and energy teaching up and coming real estate professionals the ethical way of doing business and is one of the most trusted consultants for real estate companies.
The real estate industry doesn’t have to be vicious or cruel; it can be a place of positivity and prosperity for all. Want to learn how? Book a call with Shawn today!
