Various experts from real estate analysts to marketing coaches for real estate companies all agree that video content is the way to go when marketing your real estate investments online. That’s because it’s the preferred type of content by a whopping 98% of internet users. And with over 5 billion active internet users at any given time, that’s a market worth tapping.
Beyond the technical aspect of making these videos, however, there are certain approaches to making showcase videos about your real estate videos that you need to know as a real estate professional. Here are five tips on how to effectively showcase your real estate investment through video.
Sell More Than Just a Piece of Property
When you market any form of real estate, remember that you’re not just trying to sell a piece of property, you’re also trying to sell the kind of life that comes with living on that property. Study your property as much as you can and try to figure out the market segment that it attracts. Once you figure out your customer base, learn more about their pain points: why do they want this property? What problem does this property of yours solve for them?
Once you figure out the answer to these questions, you can now freely showcase your property in that light: if your property is popular with new families, showcase the number of bedrooms and spacious living areas. If it’s the perfect first home for single people, showcase the property’s proximity to schools, work, and commercial districts. Remember that you’re selling more than just a house: you’re selling a lifestyle.
K.I.S.S: Keep It Short and Sweet
When creating video content on the internet, remember that the average internet user’s attention span is at around 30 seconds to a minute. This is why you see social media platforms prioritizing videos that are around that length: it’s what the algorithm pushes to users and it’s what users want to see.
Keep your videos short, punchy, informative, and make sure that you have a call-to-action that leads viewers to contacting you, whether it’s through phone, email, or social media.
Give a Quick –but Thorough –Walkthrough of Your Property
Video walkthroughs are highly popular on platforms like YouTube because it gives people the most comprehensive look at your real estate investment. This is an indispensable and vital aspect of your digital marketing efforts as a real estate professional, and you should be able to give your viewers answers to as many pain points as possible.
That being said, you can also condense these videos into short, 30-second introductory videos that can be shared more easily online. Again, the average attention span of people when viewing online content is only around 30 seconds to a minute, but if you grab their attention well enough, you can entice them to watch your longer content elsewhere.
Leverage Your Social Media Platforms
Depending on where you’re posting your video, it’s a good idea to start with short, highly informative videos first before linking them to your larger digital ecosystem that should consist of your website, YouTube, and other social media platforms.
A digital ecosystem is digital marketing speak for your network of online resources that showcase you and your investment. Ideally, this will consist of your website, a YouTube account where you show off your property investments, a LinkedIn for professional contacts, and apps like Facebook, Instagram, TikTok, Snapchat, and/or Twitter that will act as your top-of-funnel for potential clients.
Diversify Your Content
Walkthroughs and showcases are great at letting people know how wonderful your real estate investment is, but it’s not the only type of content you should be producing! When the pandemic hit back in 2020, many realtors and real estate professionals took it upon themselves to create 3D property walkthroughs that allow online users to digitally walk through a property via a special website.
But if you want to stick with video, there are other ways to showcase your property other than the traditional showcase, such as making videos about real estate investment tips with the property as your backdrop, interviewing interested clients and having them talk about what they like about the property, and so on and so forth.
Learn More with Shawn Tiberio!
Marketing your real estate investment via video can be a wonderful and effective way to get the word out, but only if you do it right. This is why it’s best to learn from the experts.
Shawn Tiberio is one of the leading marketing coaches for real estate companies in the country, and it’s because he’s been able to translate his decades of experience as a successful real estate professional into highly effective content marketing skills for everyone to enjoy.
Want to learn more? Contact us today so we can schedule a call with you and Shawn!