When you’re running a business, it’s easy to get caught up in the day-to-day tasks to keep things running and to make sure you stay profitable. However, when you only focus on the daily tasks and trying to lock in sales, you can lose sight of other areas of the business, like your staff and sales team. With enough neglect, you can start seeing a decline in your sales performance and maybe even see a few people leave the company. When the latter happens, this is not a good sign and may even lead to more problems. This is where the importance of company culture comes in.

What Is A Company Culture?

Your company culture is essentially the values, attitudes, and habits that characterize your team and the company. These values and beliefs are established by the company’s leaders and then communicated and reinforced throughout the organization through various methods. This culture ultimately shapes employees’ perceptions and behaviors. These shared set of values will also define your company and create a unique identity that sets you apart from all your competitors. A strong culture that’s agreed upon by everybody in the organization can improve business performance, create an environment where people are happy to work in that also inspires them to stay in the team and grow with the company.

How Company Culture Affects Sales

The importance of company culture is how greatly it affects its employees and staff ‘s performance. One of the foremost benefits of building a good company culture is employee retention. When your team feels like they’re valued and they fit within the organization, they feel happy about the work they provide and stay in the company for longer. They may even be motivated to do better to help the organization reach its shared goals and build loyalty in your team. Having a good company culture also creates a better brand image, which can help attract customers and clients who are conscious about the companies they support and patronize. Your clients will see this when they speak with your sales team and it’s a definite plus when they see how your team can work synergistically to provide them with the best customer service.

How To Build A Successful Company Culture

The culture of each company can be greatly different and rightfully so. Some companies choose to have a sales driven company culture, especially if the team is motivated by the thrill of locking in sales and seeing a measurable increase in the organization’s progress towards its goals. However, this will not always be the case and one of the most important things to remember is to build a company culture around the people who make the company. Here are a few tips on how to build a great company culture

Develop A Culture Deck

When determining and developing your company culture, it’s imperative that you document this. This will not only help new hires who join the team, but also serve as a reminder for leadership teams in how things should work.

Don’t Accommodate Everyone & Hire People That Fit

You might think that you need to consider everyone in the company when developing your company culture. While it would be ideal, the reality is this is extremely difficult and often impossible due to the many unique personalities you’ll find in the company. Determine instead a culture that can sit well with the team but will also help them work together towards your shared goals. When hiring new members, it’s important to consider if they will be a fit to the company’s culture. If not, this could become a problem later.

Let Leadership Show The Way & Recognize Those Who Live The culture

Leading by example is a great way to instill the culture across the entire organization. When each person in the staff sees their leaders embody your culture, they are motivated to do the same. Recognize the teams and individuals who exemplify your culture to further reinforce this culture and motivate others to do the same.

Develop Your Company’s Culture With Shawn Tiberio

If this has inspired you to work on your own company’s culture, let an experienced sales consultant for small business help you. Shawn Tiberio has years of experience helping small business improve their performance and sales as a marketing consultant for small business.