Having A Digital Presence Is Essential To Any Real Estate Professional

With the advent of the internet and the rise of social media platforms, its not enough to simply invest in traditional forms of marketing. In fact, social media platforms have made it easier to reach target markets, with potential buyers just one click away on the other end of the screen.

As a real estate agent, you know the importance of a good marketing strategy. It is essential to the success of your brand, a way to reach clients faster and in turn, increase your leads that could turn to sales. But how can you create a great marketing strategy online? Easy, by establishing a solid digital presence.

Shawn Tiberio, a real estate agency coach, is an expert at creating marketing strategies that work and he wants to help you reach your goals. Through this article, you’ll find out why having a digital presence is essential to any real estate professional and what you can do about it.

Why Having a Digital Presence is So Important

Here are some of the reasons having a digital presence can be beneficial to real estate agents or investors:

  • Potential clients go online to look for new homes or properties
  • An online presence means you offer diverse communication options
  • Shows you are tech-savvy
  • Helps you stand out from other real estate agents
  • Represents who you are and makes a good first impression
  • Makes it easier to connect with clients

According to the National Association of Realtors (NAR), the percentage of buyers who look for homes online have only risen year after year. In fact, in 2021, 97% of the total number of buyers looked for their homes online. This figure alone tells you how important it is that you have a strong presence online so that all of these potential buyers can easily reach you. Its good for business both ways.

As long as you have a real estate website that is optimized for end-users, it won’t be that hard for potential buyers to come across your website, see your listings, and reach out to you for business. A well-established website can do wonders for your real estate business, as it highlights the features of your listings, how they differ from one another, how much they cost, and how interested buyers can reach you should they have questions about these properties. Its easy and convenient, so buyers will be enticed to transact with you.

Social Media for Real Estate Investors

Real estate agents can’t just rely on organic search to find new leads and customers. That’s because search results are dominated by online real estate marketplaces like Zillow, Realtor, Trulia, and Redfin.

Research shows that nowadays, real estate agents use Facebook, LinkedIn, Instagram, Twitter, TikTok, and YouTube, among others, to establish their presence online. These social media platforms have millions of users, so when advertising is done right, you can easily reach your target market.

Interested in learning more about social media for real estate investors? Looking for an expert to guide you during the entire shift from traditional to digital marketing? The search is over, because Shawn Tiberio offers these services and more. Work with a trusted marketing coach for real estate agents and ensure a strong social media presence all throughout your platforms. Increase your engagement and improve your leads with the help of Shawn Tiberio today.


Business coaching for real estate agents involves learning about the best way to get your name and real estate practice circulating within your networks and connections, and Shawn Tiberio knows exactly how to do that. Prior to helping out young and up-and-coming realtors, Shawn has had multiple decades of experience succeeding in the real estate industry. Shawn’s veteran experience allows him to provide new real estate agents with the right tools they need to get to the next level.

With decades of experience succeeding in the real estate industry, Shawn is now using his in-depth knowledge of both marketing and real estate as a business coach for real estate agents so that he can help a new generation of real estate professionals succeed in the business.

Want to learn how to bring your best self forward? Reach out to us today so we can schedule a call with you and Shawn and help you figure out how we can showcase your talents to the right audience. Establish a strong digital presence as a real estate professional and increase your leads today! Work with Shawn Tiberio, a marketing coach for real estate agents and book a session now by calling (818) 717-7577!

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