We know what you’re thinking: Is email marketing for leads still effective? It’s a valid concern, especially in the age of SEO and social media marketing. However, it’s wise to not give up on email marketing just yet, especially if you can still get a substantial ROI out of it.
A meticulously planned email marketing program for leads could still generate you $44 for every $1 spent on the campaign, but you need to know how to make the most out of it. Here are some ways a great email marketing program can help you hit your targets!
You Can Accurately Target The Audience You’re Looking For
Who should you target when engaging in email marketing? Regardless of your target’s age, they have to be people who regularly check their emails and look forward to mailing lists they’re subscribed to.
These people normally have more spending power than most, considering that they actually pay attention to campaigns such as yours. Catering to this specific buyer persona will make it easier for you to advertise your services to them.
Your Customers Can Get Hooked By Interesting Subject Lines
The subject line is the first thing a client sees when looking at the emails they need to read, and an attractive subject line could get them paying attention to your brand instantly.
When composing your subject line, try making them short but catchy. Use emojis if your brand is a bit more playful and caters to a younger audience. You can also try experimenting with attention-grabbing statements, especially when there’s a sale you want to advertise.
They Can Also Be Attracted By Well-Designed Key Visuals
Now that we discussed how a subject can hook your customers, let’s discuss color psychology a little bit! Try to look back on your branding and check which warm colors you can leverage on while creating your key visuals for sending.
Warm colors generally evoke feelings of happiness and contentment, which you definitely want them to feel while checking out your products! Make sure the design of your KV brings out the best in your brand while remaining aesthetically pleasing to your customer.
Customers Pay Attention To Email Marketing Campaigns That Are Timed Well
There are no rules set in stone as to how often you should email your customers, but it’s still best not to email them too often or they might ignore your proposals entirely.
If you run a blog or news site, it’s perfectly fine to email them daily about your website’s latest updates. On the other hand, if you’re in the business of retail, you might want to send only a few days a week and especially concentrate on sending them emails when a big sale is coming. Understand how your customer base pays attention to their emails and time your efforts accordingly.
Your Customers Can Be Hooked On Your Promos If They Can Read Them Easily
Gone are the days of emails that are paragraphs long! If you have something relevant to tell your customer, try to tell this to them with short, succinct body copy.
Make sure that your product names, prices, and relevant call to action is displayed properly on your KV so they understand what you’re trying to tell them. Ideally, they should be able to understand your email in 5 minutes or less to see if what you’re trying to say is interesting enough for them to pay attention.
Learn More With Shawn Tiberio
At the end of the day, email marketing is what you make of it. A successful campaign can only generate results if it’s planned with your customers’ best interests in mind. Investing in business coaching for your small business could be a step in the right direction.
Need the right person with coaching services for your small business? Book an appointment with Shawn Tiberio today! Shawn is an entrepreneur, keynote speaker, and author who provides coaching for small business owners. Shawn can help build your email marketing strategy from scratch, see what aspects of your business can be improved, and more from easily accessible consultation sessions!
Click the Book Now button on his website, and take your business to the next level right now!