With the economy starting to open back up across the country, it’s probably the best time to be a real estate agent in America because of the amount of stock that needs moving and the number of people with capital to invest in property.

However, while the market is great, listings aren’t just going to fall from the sky; every real estate agent needs to work hard to get more listings and be able to sell them. Of course, the best way to leverage this current economic boom is to take some business coaching for real estate agents, but barring that, here are some of the best ways to get more listings this 2022 as a real estate agent.

Optimize Your Real Estate Website

Here’s the thing: it’s 2022, if your real estate practice doesn’t have a website yet, you are sorely lacking against the competition. It doesn’t take much to setup a real estate website that highlights your skills, talents, and testimonials from satisfied customers, so why haven’t you got one yet?

Websites are hands-down the most effective way to get more listings in 2022. But you have to do it right: sure, you can just slap on some images on a website, add a few buttons, some words, and you can technically generate some leads. But to really leverage the most out of it, you’re going to need SEO.

SEO stands for Search Engine Optimization, and to make things simple, it’s basically just the practice of using the right keywords and the right design to ensure that you’re at the top of search results anytime someone searches for, say, ‘best real estate agent’ in your area.

Your best bet would be to approach a digital marketing agency or an experienced SEO expert to help you get a website started. Yes, it will cost you some cash, but you need to invest in this aspect of your business, and trust us, an optimized real estate website in 2022 is going to pay back dividends in leads.

Work on Your Social Media Game

If you’re not too keen on a website, then you’re going to need to up your social media game. Whether it’s Facebook, Twitter, Instagram, TikTok, Snapchat, or whatever else in between, making a splash on social media with unique, engaging, and memorable content is a surefire way to generate leads and interest in your real estate business.

But perhaps social media’s most powerful tool is its ability to help you create a target market. Social media platforms have algorithms that help advertisers pick and choose highly specific customers for targeted ads. This means that your content is going to reach people who are not only actually interested in real estate options, but can actually afford it.

With your target market captured, you can then use a wide variety of social media marketing strategies like customer engagement to help reel in the qualified leads. On social media, engagement is key to building up your brand as both trustworthy and value-adding.

The great thing about social media is you can also use a wide variety of tech to help you sell your listings. Sure, photos are ok, but social media can also support the use of quick, highly informative and entertaining videos of your listings, or, if you have the budget, you can even build entire 3-D walkarounds of your listings. The choices are endless.

Never Stop Investing in Yourself

“But all these sound like I have to shell out capital!”, you might say. And well, you’re right: setting up a website, optimizing it for search engines, creating a social media presence, crafting social media strategies, creating content, etc., these all take a LOT of time, effort, and unfortunately, some cash.

But guess what? That’s just you investing in yourself!

As a business owner, a real estate agent should never stop investing in their business. Remember that half the job of a real estate agent is marketing, whether marketing your listings or marketing yourself. You need to invest in this side of your business if you want to really succeed and increase your listings. Sure, you can be the smoothest talker out there, but if no one knows who you are, there won’t be much of a point.

So let’s say the upfront costs of moving your marketing collaterals to digital are a bit heavy, what do you then? Do it old-school: print out flyers, business cards, rent out park benches, have signs on lawns, a standee in malls, among other things. Whatever it takes to get your name out there, do it.

Let Us Help You Increase Your Listings!

Business coaching for real estate agents involves learning about the best way to get your name and real estate practice circulating within your networks and connections, and Shawn Tiberio knows exactly how to do that. Prior to helping out young and up-and-coming realtors, Shawn has had multiple decades of experience succeeding in the real estate industry. Shawn’s veteran experience allows him to provide new real estate agents with the right tools they need to get to the next level. Contact us, today, to learn more about how Shawn Tiberio can help you get more listings!