How to get started on digital as a small business owner in real estate

Whether it’s a website for real estate, a café, or a small business, you’ll need to make sure that it’s getting a steady of traffic and a decent amount of hits.

But this isn’t how it works in real life: mistakes might be made or a website might not be created in the best way possible. More often than not, though, it’s less about how “nice” or “perfect” your website is and more of certain search engine factors that you might not know about. Here are some reasons why your website isn’t getting hits.

Your Website’s SEO isn’t Optimized

SEO is an often-misunderstood discipline in digital marketing and especially in marketing for real estate. On one hand, there are people out there who don’t understand it and thus deem it to be unimportant. But on the other hand, there are people out there who claim to understand it so well that they tell their clients that they can “game” the system.

At its most basic, SEO (search engine optimization) is simple: it’s a list of factors that search engines (particularly Google) look at and analyze to determine a website’s ranking on a page. The better your SEO signaling factors are (i.e., the closer they are to Google’s preferences), the better your chances of ranking up in the SERPs.

The exact number of signaling factors that govern SEO remain unclear, but what is known to SEO experts and website design services providers range from your website’s loading times, keyword usage, image sizes, backlinks, layouts, and many, many more.

If you’re a business owner with a website, you probably won’t have the necessary tools or knowledgebase to fully optimize your website’s SEO, and this can be a big factor into why your website isn’t getting as many hits as you’d like.

But here’s the good news: SEO isn’t some indecipherable system. There are tons of guides –most of them from Google –that give you the basic gist of improving your website’s SEO. Most of these are enough to get you started in the right direction, and while anything more advanced will require the help of a digital marketing provider, there is a way for you to improve your website’s SEO on your own, and it’s definitely something you’ll want to look into.

There are No Backlinks to Your Site

Backlinks refer to the practice of having third-party websites –usually websites with high domain authority scores (i.e., legitimate websites) –link to your business’ website. This link can be included in an article, as a comment on a blog, or if they cite you as a reputable source, among other things.

Every professional website needs to have backlinks. In the world of digital marketing, backlinks are one of the most valuable resources out there specifically because it redirects a large amount of an established website’s traffic onto yours. It also tells the search engines that you’re a trusted website because these other, bigger, more authoritative websites trust you.

There are tons of ways to try and get backlinks, but the better way will involve having a dedicated member of your digital marketing team reaching out to high-authority sites on a regular basis. Of course, this will work better if you churn out content that adds value to your readers and if your entire website is optimized.

You Aren’t Utilizing Keywords Correctly

In SEO, keywords are one of the primary signaling factors that search engines use to connect users to the websites that best fit their needs. Most digital marketing experts and website development services providers know the best practices for keyword usage in a website. However, most of these best practices might not be known to most people, especially for private individuals who are more concerned about running their small business than running a website.

There is a myriad way to use keywords, but not all of them are successful. Fortunately, we’re past the era of keyword stuffing and non-sequitur usage of keywords. The best way to utilize keywords is to write content that adds value to your readers. Of course, you’ll still have to use these keywords in ways that help Google see your website as authoritative. 

But it’s not as easy as using keyword X as many times in a piece of copy as possible: you’ll need to know how to utilize keywords properly by knowing the best placement for them, how often to use them, and whether or not to use LSI (latent semantic indexing).

Let Us Help Your Website!

Top Results Consulting is one of the leading digital marketing providers for private professionals. Our team has decades of combined experience under our belt, and we have experts from every industry who can understand your unique needs. 

Whether it’s a website for real estate or a social media campaign for a restaurant, Top Results Consulting knows what it takes to get you to the top of the results page. Contact us today to learn more about what we can do for you!

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