When coming up with your business architecture for the first time, developing your brand voice may be one of your last priorities. And we don’t blame you! Sometimes creating a logo first or coming up with the overall design elements of your brand is just more fun to conceptualize. However, the development of your brand voice is a crucial step towards finding out how to develop brand identity.
Let’s work towards finding out what a brand voice entails for your business and how it can best help you solidify your brand identity.
What Does It Mean To Have A Brand Voice?
An easy way to define a brand voice is to consider it as the personality of your brand. Just like meeting multiple guests at a party, the guests you will likely get along with are the ones whose personalities stand out to you the most. Perhaps in conversation with them, you both discover that you both speak similarly or like the same things. This means you’ll likely want to interact with this guest more or maybe even become friends.
Your brand voice is what will keep your customers coming back for more and interacting with your brand, be it through social media posts, newsletters, events, etcetera. Utilizing it to the best of your ability can help you easily build a loyal customer base surrounding your brand.
Survey Your Audience While Developing Your Brand Voice
As a business owner, you already likely have a target market in mind, and it’s time to think about how they expect your brand to speak to them.
Here are some questions you can ask while conducting your online or in-person survey:
- If the brand were a person, how would we speak to you?
- What are some words to describe our brand?
- What do you think of our current brand tone? What needs to be changed if needed?
Take note of these answers and apply them while developing your unique brand voice.
Based On These Results, Do A Simple Audit Of Your Current Materials
Once you’ve gotten the research in order through your survey, assess your current materials to see if they match the brand voice you’re trying to go for. Examples of assets you can look at are:
- Your website
- Blog posts
- Print materials
- Social media posts
- In-store signage
- TV commercials
- Radio ads
- And more!
It’s best to look at your best-performing assets and how these can further please your audience. Take a look as well at some of your low-performing assets, and ask yourself how you can further incorporate your brand voice to them so they sound more attractive to your target market.
Come Up With Three Words To Describe Your Brand Voice
This may be difficult at first, but aligning your voice with three simple words can help you refer to the essence of your brand voice easily. After you list these down, try to come up with adjectives to describe those words.
Here is an example:
- Authentic – genuine, engaging, direct, trustworthy
- Quirky – contrarian, irreverent, unexpected
- Passionate – action-oriented, heartfelt, enthusiastic, expressive
Once you come up with a few simple words to describe your brand voice, it’s easy for you to describe what your brand shouldn’t sound like. Communicating to your desired audience will be a lot easier in the process.
Study How Your Audience Communicates
If you want your brand to feel like it belongs with a certain group, try mirroring their tone, body language, and how they communicate.
Developing a sense of empathy and speaking with your audience on their own level helps them recognize your brand as one of them, a brand that tailors to their interests and needs.
Learn More About Marketing Your Business With Shawn
Finding the right brand voice for a small business can be tough. That’s why you can trust Shawn Tiberio, a sales consultant, inbound marketing consultant, and a standard marketing consultant, who understands what you need for your small business to succeed.
To book an online session for yourself instantly, just select “Book Now,” reserve your slot, and get ready to tell Shawn all about the small business you wanna build from the ground up. Let those ideas flourish and book a slot!