One of the things that surprise consultants for real estate agents is how little marketing there is for real estate professionals. After all, marketing is one of the key skills that anyone working in the real estate industry should have: it’s essential in selling a house to the right buyer, or upselling a less-than-ideal property to someone who can turn it for profit.
But why are those same skills not applied to the professional themselves? Well, one of the reasons is that many real estate professionals think they don’t need it beyond a few flyers here and there, a park bench, maybe a standee at the mall. But the truth is: you need more than that, and here are 4 very good reasons why.
It Helps You Develop Your Personal Brand
Perhaps the best reason why a real estate agent should invest in marketing is to develop their own personal brand. In any given city, there will be hundreds –maybe even thousands –of real estate agents all vying for the best listings. In terms of skill, they’re probably going to be just as good as you, maybe even better.
So how do you separate yourself from the herd? Simple: marketing. Marketing helps you identify your own unique value to clients and allows you to explore different ways of marketing both your houses and you. By developing your personal brand via marketing, you’re showing people that you take yourself and what you do seriously, which is always a good look for a real estate professional!
It Helps You Connect to a Network
Whether it’s inbound, outbound, social media, search engine, traditional, or anything else in between, one thing marketing does well is creating a network for you to tap into. When you invest in a good marketing strategy, you start to introduce yourself to a large number of people. Within this group, you might not find a buyer, but you can most likely find someone who can connect you to a buyer.
At the end of the day, that’s all we need: a good word that points us in the right direction. And the bigger the network, the bigger the chances of discovering qualified leads.
It Helps You Identify Your Target Market
From a scientific point of view, marketing does something that’s very valuable to an industry that relies on reaching out to a large number of people: market identification. When you do any kind of marketing for any industry, one of the first steps is determining your target market. This is important because it takes out a lot of the guesswork and helps you focus your energies into reaching people who are most likely to need your services.
With your target market identified, it makes it so much easier to know which houses to sell to who and, more importantly, how you’re going to sell to them.
It Helps You Build a Positive Reputation
At the end of the day, a lot of real estate boils down to one thing: reputation. Building a positive reputation with your target market is one of the first steps into convincing the rest of your market that you are the go-to real estate professional for all of their real estate needs. All of that, of course, starts with good marketing.
Once you’ve created your personal brand, reached out to your network, and established your target market, you can then focus on what you do best. And with the right marketing, everyone else is going to see your ‘best’, and your market will start to grow.
We Can Help You Make the Right Marketing Choices
There’s a reason Shawn Tiberio is one of the most successful consultants for real estate agents: he has decades of experience succeeding in the real estate industry. This puts Shawn Tiberio in the enviable position of having the right knowledge base to help real estate professionals market themselves and their practice. As a marketing professional, he has helped countless small businesses take their company up to the next level.
Want to learn how we can bring out your best image? Contact us, today, so we can schedule a call with you and Shawn and help you figure out how we can show the rest of the world just how amazing you are as a real estate professional!