Setting Smarter Sales Goals for the Success of Your Small Business
Small businesses are prone to avoiding or forgetting to set smart goals for themselves. It’s okay if your main goal is for constant improvement but if you’re needing a quick push, setting goals effectively will surely help.

If you’re reading this blog, you’re probably looking to set them and we are here to help.

What are smart goals?

As a methodology, smart goals could be abbreviated as:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-based

These factors could act as a checklist to validate your planned sales goals and targets. Now that you know the factors to consider, here are some ways to get started.

Set achievable objectives for bigger goals

In sales, results are unpredictable. However, you can control your actions to achieve those results. There is nothing more frustrating than feeling out of control, so encourage your team to take charge of their actions.

Setting specific and achievable sales objectives that your sales team can control, such as having a goal of 10 calls in a week can help boost morale and confidence. This can also keep your team on track throughout the year, for better monitoring.

Empower your sales team

Keep in mind not to let revenue dictate your focus for your sales goals. Try to set goals that will inspire your team.
Set aside time to educate your team and set targets to help them achieve their personal and professional goals–talk to them about their strengths and weaknesses and how you can help them improve.

Remember that no two sales reps are created equal, so it is important that you let your team know that you value them enough to invest in them.

Analyze the systems that you have in place

Sales goals alone might not achieve much. It may be easy to create a goal like, doubling sales in the span of a year. But without a plan for it’s achievement, you’re not really doing much.

As such, try to analyze the systems that you have in place if they are aligned with your goals. For example, you can install a lead generation system if your goal is to cold-call more customers. This prevents you from reverting back to old habits once you have achieved your goal.

Choose the strategy that works for you

Depending on the goal that you want to set, there are different strategies that you could employ in order to achieve them. Here are some examples according to


Setting sales targets

In this strategy, sales performance is measured against incremental goals. This is helpful for those who want to motivate a sales team or to recover from a previous slump.

Stretch goals

This strategy sets your goals ambitiously high. Although it may be uncomfortable, this forces you to rethink the standards that dictate your current performance.

Activity goals

For this strategy, you can reverse engineer your own numbers to create action-items that drive revenue, letting you set goals for your personal business activity.

When you have already identified which area of the business needs improvement, it would be easy to plot what your goals will be. If you are still having trouble with getting started, you may want to consider hiring a marketing consultant for a small business.

Book a call with Shawn today!

Build a stronger business foundation through mindset, marketing, and sales.

Shawn Tiberio is a sales and inbound marketing consultant for small businesses. He is a successful serial entrepreneur, building a successful real estate company and founding a thriving management property business.

Also a digital marketing consultant for small businesses, he has had the opportunity to work alongside and mentor other entrepreneurs as they were in the early stages of developing their business. With multiple companies built and sold, Shawn and his experience are dialed into helping young businesses thrive.

Shawn’s specialty is in the art of focusing a business message on their ideal client. Knowing who your ideal client is and exactly how to get your business in front of them. As an internet marketing consultant for small businesses, he takes his experience, mixed with a tested and proven process to dial in the exact audience your business should be talking to.

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