In the real estate industry, clients usually don’t return year after year, much less every month, to buy a home. So, obviously, while you want to build positive relationships with your clients to encourage more transactions, it’s unrealistic to expect that the same clients will consistently buy properties from you. So, if you want to keep making a living as a realtor, regularly closing deals is part of the job–which means having a great real estate lead generation strategy is the key to your success.
Lead generation, when done right, offers vast opportunities for growth in profits. Putting in the initial effort to develop a lead generating strategy will keep you on the right track despite the evolving atmosphere of the real estate industry.
To ensure a greater chance at securing valuable listings for a higher return on investment, you should build a strategy around increasing brand awareness and trust, connecting with your target market, creating specific offers, and monetizing ads to your advantage.
You might have already established a real estate website and updated your current listings, but lead generation efforts shouldn’t stop there. Modern real estate agents should strive for more than just an active online presence. If you want to have more buyer leads, you need to establish an online presence that’s visually appealing and accessible on various channels on social media.
If having a strong presence on social media is something you want for your career as real estate agent, then this article is for you. In this article, you’ll read about lead generation for real estate investors and I will share some tried-and-tested marketing tips for real estate investors.
How to Gain Leads for Real Estate Agents?
There are many ways to generate real estate leads to further your career and welcome a steady stream of clients. Here are the most common ways you can gain leads for real estate agents:
- Host an open house
- Inquire within your sphere of influence
- Exert effort into improving your name in your neighborhood
- Actively do networking
- Work with a real estate lead generation service provider
- Direct leads to your website through the use of search engine optimization
- Build a solid social media presence
- Advertise on social media and on search engines
- Make use of targeted mailing
- Do your part in agent-to-agent referrals
- Market an experience to your potential clients
- Create targeted landing pages
- Try cold calling
- Follow up on expired listings
- Watch for FSBO listings that are nearing their expiration
Following the tips above should improve your marketing efforts to increase lead generation. Of course, don’t expect for change to happen overnight–it might take weeks, if not months, to experience any noticeable change in the way you are getting clients. But consistently applying these tips and tricks of the trade should improve your chances of having a vast pool of interested clients.
Leveraging Social Media as a Real Estate Agent
Gone are the days where you should only use Facebook as your primary social media platform. Now that there are many social media platforms out there, to make sure you are casting your net wide enough to catch the attention of your varied clientele, you should definitely establish a social media presence in all of the more popular social media platforms. For instance, you should have a social media presence on Facebook, Twitter, Reddit, Tumblr, LinkedIn, YouTube, and even TikTok.
Interested in exploring more marketing best practices to increase your leads? Book a call with Shawn Tiberio now!
BOOK A CALL WITH SHAWN TODAY
There’s a reason Shawn Tiberio is one of the most successful consultants for real estate agents today: he has decades of experience making it big in the real estate industry. This puts Shawn Tiberio in the enviable position of having the right knowledge base to help real estate professionals market themselves and their practice. As a marketing professional, he has helped countless small businesses take their company to the next level.
Want to learn how to bring your best self forward? Reach out to us today so we can schedule a call with you and Shawn and help you figure out how we can showcase your talents to the right audience. Let the world know how amazing you are as a real estate professional and increase your leads today! Work with Shawn Tiberio, an inbound marketing consultant for real estate agents and book a session now by calling (818) 717-7577!
