Specific tools for real estate agents need to be ever-present in their arsenal so they can always stay one step ahead of the competition, inevitably leading them straight to their ideal target market. But with all the different marketing tools for real estate, how will you know which one is right for you and your business?
We took it upon ourselves to compile five of the most useful tools you can easily get into. All you have to do is read on and find out what can suit your needs!
Social Media
Without a doubt, social media apps are one of the most powerful tools you can make use of. We’ve come a long way from only using it to connect with our friends. Most successful businesses need a social media presence to appear credible, and have invested hundreds of dollars in lead generation, keyword research, influencer marketing, and more.
You need to look at social media as more of an amplification tool. Depending on your budget, you can search for new developments, showcase beautiful portraits of your property, and tap a wider audience with your content. Invest intelligently in social media, and your sales will skyrocket in no time.
Email Marketing
Working individuals are mostly active on email, and you don’t want to miss out on reaching out to them via email marketing. This is where you can get ahold of people who can definitely afford to go canvassing for property, but you need to know how to approach them.
As part of a real estate agency, it would help to segment your mailing lists to only include potential customers who are a) active on email and b) interested in real estate. You can then send them new listings that match their search criteria.
If you’re a real estate developer on the other hand, it pays to keep your mailing list updated with potential investors whom you think you can make a strong connection with. Tell them about new lots, promos, and developments from your property.
Your Website
This is likely the only digital space you own. You want to empower it as best you can so potential clients can easily contact you and see everything you have to offer.
It helps to get into SEO, blogging, and content offers so you can boost your website’s presence and performance even further.
Zillow Premier Agent CRM
Zillow is one of the most popular platforms for real estate agents and buyers alike. You definitely want to be on it when it’s time to zero in on potential clients.
Using Zillow Premier Agent CRM means that you can access your clients’ Zillow search history, making it easier to create listings that appeal more to their needs. You can also make use of Zillow’s free mobile app that helps you respond to leads and run your business from wherever you may be working at the moment.
A potential drawback to consider is that this will strictly give you Zillow data only. You will need other services to look into other real estate tools.
Follow Up Boss
This is a paid tool that costs around $69 to $1,000 per user depending on the kind of package you get.
However, despite the price you have to pay, FUB is a great tool for centralizing your leads and finding out when it’s best to follow up with them regarding the status of deals you’ve been proposing. The best part? You’ll get to access curated analytics that help you understand where to allocate advertising money and data that helps you stay on top of your ROI.
Learn more with Shawn Tiberio
Need tailored coaching for small business owners like yourself? Access consultations easily with Shawn Tiberio through his website. A former veteran and entrepreneur himself, Shawn’s business coaching for small business owners puts their needs first and helps them understand how to hit their targets with ease.
How can you avail of coaching for your small business as soon as possible? All you have to do is visit Shawn’s website and book a session today. You can even call and text him at (818) 717 – 7577 to book a session directly with Shawn himself.
