As a real estate agent, it is important to market your business and services effectively. You can do this by marketing your clients’ properties, your community to potential buyers, and by promoting your real estate services.
So while you may have thought that being a real estate agent is only about negotiating deals, marketing is a huge component to the job as well. But before you go out and hire a marketing coach for real estate companies, we’re here to help you and your real estate small business hit the goals you envision.
There are a few steps you should take when it comes to online marketing for your real estate business. Keep reading to find out what the first things you should do are when it comes to marketing your real estate agency.
Online marketing for real estate small businesses
For many small businesses in real estate, online marketing is one of the best first steps you can take. A website can be a lot cheaper than billboards or radio & TV commercials. Websites are also more flexible and possess opportunities for marketing.
A website is a real estate agency’s home base online, where potential clients can go to learn about your business. A website has many benefits for a real estate business such as:
- Being a repository for information about your real estate business
- Provides credibility to your business
- Serves as an additional place to market properties for sale
- Lets you publish content and blogs about real estate and your business (inbound marketing)
- Being another point of contact for interested real estate clients
Whether you already have a website or are building one from scratch, it’s important to design your website with SEO principles in mind. SEO stands for “search engine optimization” and is a set of strategies that help your website become more visible in search engines like Google so people can find you more quickly.
While there are a lot of things you can do to optimize your site for search engines, generally these are the things you want your website to have:
- Relevant content with commonly searched keywords
- Easy to navigate user interface (UI)
- Straightforward and simple user experience (UX)
- Fast loading times
- Mobile friendly user interface
Leveraging social media for your real estate small business
Social media is another useful tool to market your real estate agency online. Creating a social media profile for your business is free and simple. This gives buyers another place to learn more about you and how to contact you.
Just like having your own website, a social media page lets you post content online to serve as inbound marketing. These social media posts can be shorter than the blogs on your website. Social media also lets your real estate small business share photos and videos, which can be very useful for showing off property that you’re trying to sell.
Online ads for your real estate agency
Whether you have a website, social media profile, or both, you can make these even more powerful with online ads. Online marketing for a real estate small business is most effective when you run ads.
You can use Google search to run ads that will help you reach people who are interested in what you have to offer. A great way to utilize social media for your real estate business is to run ads that will let you target people who are interested in what you have to offer.
Nurture your leads with email
With the help of online ads, you can start collecting emails from interested clients. Along with other inquiries you receive on the website or social media profile, you now have a list of leads that you can start converting into clients.
You can then nurture these leads with emails or direct messages on social media. You can continue providing useful information about real estate or maybe even extend promotional offers or discounts on services to help turn them into clients.
Grow your business with Shawn Tiberio
Online marketing is just the first step to growing your real estate small business. You can learn more tricks and secrets to running your business by hiring a real estate agency coach like Shawn Tiberio.
Shawn is dedicated to assisting small businesses in building a successful business. Get in touch with Shawn now and see how you may take your real estate company to the next level.