The pandemic has, without a doubt, affected countless small businesses in the past two years. The good news is that some of these small businesses are already going through recovery for a more abundant 2022. As things slowly start returning to normal, new business trends are emerging, and understanding them can help small businesses like yours rise back up again.
It’s important to be updated on the latest marketing trends so you can strategize accordingly and benefit from these changes in the industry. To help you prepare for the year to come, here are some marketing trends for small businesses you should look closely at in 2022.
Marketing Trends for 2022
With any business, it’s important to look at the long term and have long term plans in place. While you can’t prepare for everything, it’s still useful to employ strategic measures to help keep your small business growing. Here are some marketing tips for 2022 you should look into.
Influencer marketing on social media
Every business owner must recognize the power of influencers on social media by now. Influencer marketing began taking off before the pandemic hit and it is full-on a force to be reckoned with in the marketing industry. Online platforms and social media channels such as Instagram, YouTube, and TikTok can help small businesses tell a wide range of audiences about their brand or business to drive awareness and excitement. Influencers both large and small (micro-influencers) strengthen this outreach by providing relevance and endorsements.
Digital and cloud technologies
It’s no surprise that quite a number of small businesses still do not have a strong digital presence. Unfortunately, success in the coming years in this field will be driven by these small businesses’ ability to use and leverage the digital and cloud technologies in use today. Conquering the digital marketing sphere also relies on these small businesses’ willingness to stay on top of whatever technologies their customers are using.
The pandemic brought about a significant increase in brands hosting virtual events. Experts predict that this marketing trend will continue to be prevalent in 2022. Online meetings became the norm, so it’s not really a surprise that marketers used this to their advantage. Experts have adapted these changes in the way their customers communicated and created new ways for businesses to reach the world. In 2022, marketing will only continue to evolve to match the needs of restricted brick-and-mortar business, as well as expand the opportunities of online business.
Personalized artificial intelligence
Over the years, artificial intelligence has advanced and refined itself to the technology we have access to today. Today it’s considered a great opportunity for businesses, companies, and various industries. Artificial intelligence for marketing seeks to understand consumer behavior. This includes search patterns and interactions. Examples of marketing AI are chatbots, search engines, predictive customer service, speech recognition, and dynamic pricing. It’s highly likely that you will see more personalized artificial intelligence in the years to come.
Although this marketing method is not exactly new, video marketing will still continue to be prevalent in 2022. Businesses report higher conversion rates with video marketing. In fact, 52% of consumers say that watching product videos actually helps them make affirmative buying decisions online. If your site has videos, it is 50 times more likely to generate organic search results compared to text.
Interested in making these marketing trends work for your small business? Reach out to Shawn Tiberio today!
Book a Call with Shawn Today!
Need business coaching for your small business that works? Want a trusted sales consultant for your small business? Or perhaps you prefer the expertise of a marketing consultant for your small business. Now that you’re ready to take the next step, give Shawn Tiberio a call today! Getting quality coaching for your small business has never been this easy.
As an entrepreneur, author, and keynote speaker, Shawn’s coaching for small business owners will get you out of your comfort zone and be ready to tackle any business situation at hand. He’s also an inbound marketing consultant for small businesses, so if you’re looking to expand your business, he’s the man of the hour. He’s been pushing entrepreneurs to do their best since 2006 and has inspired hundreds of business owners to achieve their goals. Call (818) 717-7577 and book a session!