Marketing as we know it has evolved significantly over the past few years. Consumers no longer rely solely on print ads and mass media. The internet and social media have introduced new ways for businesses to market their products and services.
The theory of evolution states that one must adapt in order to survive. This also applies to the real estate market. Small businesses need to make use of current and burgeoning digital marketing tools in order to not only survive in today’s real estate market, but thrive in it as well.
Not sure where to start? We can help you with that! Here, we have some frequently asked questions regarding digital marketing and answers that will help your small business thrive.
How can real estate companies go digital?
Various industries, ranging from F&B to beauty, have already turned to digital marketing. This has made their products accessible, engaging, and profitable. The real estate market is following suit. For example, virtual tours can provide an immersive 3D experience that can inform the decisions of potential buyers.
Here are other digital marketing strategies that real estate coaches are recommending for small businesses:
- Email campaigns
- User-friendly websites
- SEO optimized content
- Pay-per-click advertising
Why is digital marketing important for your small business?
The real estate market may seem like a daunting place for a small business, and the expenses that come with an effective digital marketing strategy may not seem entirely budget-friendly. Competition can be cutthroat and your company can easily be overshadowed by the big leagues.
This is why it’s important to invest what you can into digital marketing. It can even the odds for your small business and give your real estate company the boost that it needs. Still not convinced?
Let’s take a look at what online marketing entrepreneurs are saying.
Here are some of the reasons why digital marketing is integral to the success of today’s real estate companies:
- Expansive Reach
- The search bar is your company’s best friend in the digital marketing world. With the whole world at their fingertips, potential buyers scroll through their feeds and use search engines first before settling for a new property. Some of these new customers can even be located outside of your company’s area. Before relocating, people would check properties online first. This is why real estate companies need to establish a strong online presence. Digital marketing can amplify and diversify your reach.
- Customer Interaction
- In this day and age, people crave connection. These digital marketing tools can be used as a way to bridge the gap between the company and the customer. It’s now easier for real estate companies to receive feedback through reviews, comments, and messages. But what’s important here is for your company to listen, respond, and adapt to their feedback. Find some time to engage with your audience. Not only will this build your real estate company’s credibility, it will also foster trust and interest with your clients.
- Real-Time Analytics
- Billboards are without a doubt grand and far-reaching; however, measuring their views and conversions can be difficult to do. This is the edge that digital marketing has. With tools such as Google Analytics, it becomes easier for your real estate company to track the performance of the materials you publish. In addition, these tools can also provide you with the performance metrics needed to evaluate and refine your strategy.
- Creative Freedom
- Promotions for your real estate company are no longer limited to static iterations, and black and white assets on paper. Digital marketing provides your company with the freedom and the means to think outside the box. Video and mobile marketing that can fully feature the property have been proven to be successful in conversion. Your real estate company can also have fun with these tools and experiment with your campaigns in order to stand out from the rest.
Book a call with Shawn today!
Still unsure about how digital marketing can help your company? Shawn Tiberio has got you covered. As a veteran consultant for real estate companies, Shawn can help you craft the right strategy while integrating search engine optimization, online ads, and social selling into your marketing plan.
No other inbound marketing consultant can do what he can do for your real estate company. With Shawn, you won’t be getting a generic keynote speech. You’ll get to Unleash Your Inner Lion with a transformative experience that’s tailored to your company’s digital marketing needs.
Book a call with Shawn today and have the best marketing consultant usher your real estate company into the 21st century.
