Why Social Media Marketing Is Necessary For Real Estate Professionals

With millions of registered users and tons of daily users on the different social media platforms, it’s essential for you to consider incorporation social media marketing into your digital marketing strategy. Aside from simply creating a real estate website and optimizing it for top keywords and end-user efficiency, you also need to establish a strong social media presence.

In this article, you’ll read all about the basics of social media marketing and why it is necessary for real estate professionals. Learn all about social media tips for real estate investors so you can strengthen your brand, increase your leads, and turn those leads into sales.

What is Social Media Marketing?

In a nutshell, social media marketing is the use of social media platforms to connect with your target market to build your brand, increase sales, and drive website traffic. Social media marketing involves publishing valuable content on your social media profiles, listening to and engaging your followers, analyzing results of these engagements, and investing in social media advertisements.

Some of the most popular social media platforms right now include Facebook, LinkedIn, Instagram, Twitter, YouTube, and TikTok. Aside from these social media platforms, you also need a variety of social media management tools to help your business get the most out of your social media marketing efforts.

There are five core pillars of social media marketing:

  • Strategy
  • Planning and publishing
  • Active listening and engagement
  • Analytics and reporting
  • Advertising

But how can these social media strategies be applied in the context of real estate? The same concepts apply–you use social media marketing strategies to highlight your listings and your brand.

Why is Social Media Important for Real Estate?

Now, apply these strategies to the real estate industry. Here are some of the changes you might need to do at the start of your social media marketing efforts:

  • Create your profile on all of the relevant social media platforms
  • Create engagement by posting regularly on all of the social media platforms
  • Experiment and explore the different kinds of content to see which ones create more engagement
  • Interact with your followers and engage them constantly
  • Join various groups and forums to facilitative active social listening
  • Explore the various advertising features available on the social media platforms

Personality is key to branding. And branding helps establish a strong social media presence, which then adds on to your credibility. Posting regularly, and showing your personality through your posts, develops a good impression. This way, you stand out, and are memorable and build credibility. Social media also helps broaden your digital footprint. Besides, social media also offers the benefit of being more cost-efficient in the long run than investing in traditional marketing efforts which are already outdated. To be a successful real estate agent, you need to keep up with the times.

Interested in learning more about social media for real estate investors? Looking for an expert to guide you during the entire shift from traditional to digital marketing? The search is over, because Shawn Tiberio offers these services and more. Work with a trusted marketing coach for real estate agents and ensure a strong social media presence all throughout your platforms. Increase your engagement and improve your leads with the help of Shawn Tiberio today.


Business coaching for real estate agents involves learning about the best way to get your name and real estate practice circulating within your networks and connections, and Shawn Tiberio knows exactly how to do that. Prior to helping out young and up-and-coming realtors, Shawn has had multiple decades of experience succeeding in the real estate industry. Shawn’s veteran experience allows him to provide new real estate agents with the right tools they need to get to the next level.

With decades of experience succeeding in the real estate industry, Shawn is now using his in-depth knowledge of both marketing and real estate as a business coach for real estate agents so that he can help a new generation of real estate professionals succeed in the business.

Want to learn how to bring your best self forward? Reach out to us today so we can schedule a call with you and Shawn and help you figure out how we can showcase your talents to the right audience. Establish a strong digital presence as a real estate professional and increase your leads today! Work with Shawn Tiberio, a real estate agency coach, and book a session now by calling (818) 717-7577!

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