If you clicked on this article, you’re probably looking into using video content marketing in your strategy this 2022. Well, you came to the right place. So let’s start by first defining what video marketing is.
Video marketing is a strategy that uses videos for promoting your product or service. According to Wyzowl statistics, 63% of businesses have started using video content marketing. In that 63%, 82% feel that video marketing is an important part of their strategy.
Why video?
Video is versatile and engaging. Aside from giving a real-life picture of what is going on, it is also easily shareable, easy to digest, and entertaining. It can also give a potentially huge return on investment (ROI).
Now that you have a better idea on why marketers like to use video marketing, here are more reasons on why video content is important.
Boosts conversion and sales
As mentioned previously, video can give a potentially huge return on ROI. Adding a product video on your landing page can increase conversions by 80%. It can also boost sales. According to Wyzowl, 74% of users who watched an explainer-video about a product or service subsequently bought it.
Informing and educating
According to Hubspot, 97% of marketers claim that videos help customers understand products.
Nowadays, consumers and businesses do not need to be sold to anymore. Instead, they do a quick search online for what they need and look for the best product online.
As such, marketers need to approach audiences with a value-based offer and video is a good way to show a deeper look into your product or brand.
Search engine optimization
Videos are considered as high quality content by search engines. It also increases the time spent by users on your site. To this end, using video content will work great for your SEO. Just make sure to optimize them properly by incorporating the right keywords, a solid meta description, and also a strong title.
Appeals to mobile users
Video and mobile work together. In a study by Wyzowl, 90% of consumers watch videos on their mobile. Additionally, Youtube also reports that mobile video consumption increases by 100% every year. With the number of smartphone users increasing as well, this means that your video viewers will keep on growing.
Better engagement
With video content being easy to consume, it can engage even the laziest of buyers, especially with today’s busy lifestyles. The common users like seeing products in action. In addition, Video marketing can capture a wide target audience, and it works on many levels.
Encourages social shares
Social media channels are also encouraging video with their new features. Facebook has launched 360 video, live video, and Lifestage (a video-centric app for teenagers), Instagram has released Reels and Instagram Stories, Twitter has Periscope, and Youtube is the second most popular social network in the world.
If you’re convinced by these reasons to use video in your marketing strategy but don’t know where to start, you might want to avail services from a marketing consultant for a small business, who can help you with topics such as Instagram Reels and TikTok Marketing Tips for 2022.
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Shawn Tiberio is an inbound marketing consultant for small businesses. He is a successful serial entrepreneur, building a successful real estate company and founding a thriving management property business.
Also a sales consultant for small businesses, he has had the opportunity to work alongside and mentor other entrepreneurs as they were in the early stages of developing their business. With multiple companies built and sold, Shawn and his experience are dialed into helping young businesses prosper and grow.
Shawn’s specialty is in the art of focusing a business message on their ideal client. Knowing who your ideal client is and exactly how to get your business in front of them. As an internet marketing consultant for small businesses, he takes his experience, mixed with a tested and proven process to dial in the exact audience your business should be talking to.
