It’s natural for a company to occasionally lose some of its customers. It’s a natural part of business. What’s more important, however, is that you keep an eye on how much customers or value you lose over time.

There’s a lot of coaching for small business that will advocate for cold calling. Some may refer to these cold calls as the “discovery call”. But what is that exactly?

We all know that the success of any business is dependent on sales. It’s no wonder that many small businesses get sales consultants to help them with how they organize, strategize, and conduct their sales activities.

Cold email marketing is an undervalued sales strategy that can bring in new prospects at a minimal cost. Cold emailing shouldn’t be confused with spam emails.

Rough times can strike a business anytime and 2020 was no exception. The COVID pandemic has greatly impacted many businesses because of lockdowns and new restrictions that prevent certain industries from operating.

Social media has changed the way we interact with each other whether it’s between family, friends, or even business colleagues. With so many people spending much of their time on social media, businesses have taken notice and have also joined in so they can be present where their market is.

Technology is rapidly changing the way we do business. From being able to provide new products and services to customers, to improving internal processes that let businesses work faster and more efficient than ever.

When you’re running a business, it’s easy to get caught up in the day-to-day tasks to keep things running and to make sure you stay profitable. However, when you only focus on the daily tasks and trying to lock in sales, you can lose sight of other areas of the business, like your staff and sales team.

When trying to grow a small business, it’s important that you plan properly and set goals and objectives, especially when it comes to your sales. After all, sales is one of the most important functions of a business because without sales, there won’t be any revenue or income.

We know what you’re thinking: Is email marketing for leads still effective? It’s a valid concern, especially in the age of SEO and social media marketing. However, it’s wise to not give up on email marketing just yet, especially if you can still get a substantial ROI out of it.

Building a business from the ground up comes with its own set of concepts and strategies to familiarize yourself with. However, do you know what kind of business owner you would like to be and how that affects your business’ needs?

Running a small business can be a challenge especially when you’re also trying to grow the company and expand. We all know sales is a huge factor in this.