Does Charisma Matter? Closing Real Estate Leads and Sales

The real estate industry is a social profession. Here, success isn’t solely based on your knowledge and skill. Your interactions with stakeholders and the relationships that you build with your clients are part of the equation as well. The real estate industry is a two way street.

Relationships play a key role in this industry. After all, you won’t be able to sell any properties if you don’t have clients to sell to. This is why individuals who can smooth talk their way into any sale are perfect for this industry. However, is charisma enough?

In this article, we’ll explore the role that charisma plays in this industry and figure out the best way to close real estate deals. Here are some nuggets of wisdom from real estate marketing coaches and experts:

Charisma and network marketing

According to real estate marketing coaches, networking is integral to your company. Networking will allow your potential clients and investors to associate your face to the business. As a result, they would be more comfortable working with you. Having some charisma will definitely be helpful here.


Where can I start networking?

In America, the best place to network would be the Real Estate Investors Association. But for a more localized setting, you can head on over to your local home builders association. This is perfect for when you need builders and suppliers in case you need leads for land development or remodeling. You can also refer to your local landlord association for wholesale buyers.


How can I use my charisma to network for real estate marketing?

People love talking about themselves. Use this to your advantage and get on their good side by asking them questions about themselves and the work that they do. This is also a great way to build trust.

The next step would be to steer the conversation to their needs and pain points. All it would take would be just two to three minutes of you talking about your services, and you’ll have them hooked.

In case your services can’t address their concerns, you can take the initiative and refer them to someone you know. You may not get a direct sale here, but at least you still get to start a new connection. And who knows, they might be in need of your services in the future.

Leadership in real estate

Charisma is a great trait to have, but it can still be pushed further. According to “The Sales Hunter,” Mark Hunter, a great salesperson needs to be more than just charismatic. A real estate company needs a good leader to close deals. Here are some key points from Hunter so your can be a charismatic leader for your real estate company:


You are both a leader and a teacher.

Finding a property is no easy feat. As a salesperson in real estate, you will be guiding others into achieving what they thought wasn’t possible—finding a forever home. You have the privilege of leaving a lasting impact in their lives. Make it a positive one.


Stay true to your principles.

Do not forget the mission and vision of your real estate company. There will be countless clients out there, but not all of them will be aligned with your company’s goals and values. As a leader, you want to work with the right people.

Know the real estate industry

A charismatic leader means nothing if they don’t know what they’re doing. Smooth talk is great, but closing a deal will also need knowledge over the ins and outs of the real estate industry. Here are some real estate closing tips that every salesperson needs to know:

  • Make sure to enlist the services of an escrow account
  • Perform a title search and title insurance
  • Invest in home and pest inspection
  • Remove contingencies
  • Have a legal counsel ready on standby

Book a call with Shawn today!

It’s a simple equation. Charisma, leadership, and knowledge lead to a closed deal. Shawn Tiberio knows this formula by heart. As a veteran marketing coach for real estate companies, Shawn can pinpoint your strengths and weaknesses and help you craft the most effective marketing plan for your company.

With Shawn Tiberio’s business coaching, your charisma can be put to good use for your real estate company. Moreover, you’ll get a tailored transformative experience you can’t get anywhere else!

Book a call with the premiere real estate agency coach now and unleash your inner lion today!

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